Privacy Policy

Personal data we collect and process

We process the following categories of personal data:

• Basic information: name, date of birth
• Contact information: address, phone number, email address
• Account and profile information: settings, preferences
• Payment information: Transaction information, means of payment
• Customer History and Customer Engagement: order and delivery information, shopping cart movements, discount codes, loyalty program information,
• Active products and agreements and products and services that you have previously had, how much and how often they are used, status of products/services,
• Customer activity: reading and action history from the app, websites or electronic communications we send out. As well as technical information about the devices you use.
• Cookies: see our cookie information here: <cookie-policy>
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The personal data is usually collected directly from you or generated in connection with your use of our services and products. When we collect personal data from other sources, we collect personal data from the following sources:

How we use personal data

Delivery of service/contract

We use your personal data to fulfill our agreements with you, that is, when you have ordered a product or service from us. The legal basis for processing personal data for this purpose is that the processing is necessary to fulfill a contract with you.

Customer relationship management

We use your personal data to manage our customer relationship with you. This may include customer service, complaint handling, and troubleshooting your account. The legal basis for processing personal data for this purpose is that the processing is necessary to fulfill a contract with you.

Analysis, business development and improvement of services

We are continuously working to develop and improve our services and products. Much of this work involves analyzing various forms of personal data, such as customer activity, customer history, and account and profile information. The legal basis for processing personal data for this purpose is our legitimate interest.

Custom user experience

We tailor the user experience and communication to your customer relationship and we use personal data for this purpose. The legal basis for processing personal data for this purpose is our legitimate interest.

Sales and marketing

We use personal data in connection with the sale and marketing of our products and services, for example by receiving emails from us. The legal basis for processing personal data for this purpose is our legitimate interest. You have the option to opt out of parts of this processing by, for example, opting out of receiving emails from us. In addition to this, we may also ask you for consent to use your personal data for so-called profiling, where we draw conclusions about your interests and needs based on your personal data. The purpose of profiling is to make our marketing more relevant.

System monitoring, troubleshooting, etc.

We monitor our systems for errors and problems. Some of these processes involve the storage and processing of personal data. The legal basis for processing personal data for this purpose is our legitimate interest.

Security, fraud detection and criminal activity

We process personal data in our work to protect our users and ourselves against fraud, abuse and criminal activity. The legal basis

Comply with legal obligations

In some cases, we are obliged to process personal data for reasons of other legal obligations. An example of this is information related to sales, which we are obliged to record and save in accordance with the Accounting Act. The legal basis for processing personal data for this purpose is that the processing is necessary to comply with a legal obligation imposed on us.

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